Award Applications

The core of what we do is to get better customer insights … without stalking them online. Customers are bombarded with so much information in this modern age, only personalised products and offerings tailored to them will get their attention. In seeking customer insights, it is common for businesses to use any available data online to understand their customers better. Despite the good intentions to better serve customers, data collected to be used other than its original purpose or taken out of its original platform is increasingly under scrutiny and unwelcomed by consumers. As we have seen in the recent controversies around data used beyond a social media platform.

Our solution is to go back to the customer and ask the customer. Make it fun for them to give information to you. We do this through interactive videos and gamification.

We are one of the few companies that can produce true interactive films, and the only company that uses interactive videos and games to innovatively collect customer data for insights and propensity modeling.

Insurance CAN be more fun and engaging!