Contact person: Pietro Menghi
Email address: email@example.com
Contact number: +447479400182
The Digital Insurer Startup InsurTech Award
Neosurance is an insurtech start-up providing insurance companies and digital communities with a Customer insight and profiling platform to enable the sale of instant micro-policies through push notifications on the smartphone, when and where it matters. By enriching and analyzing contextual, behavioral and emotional customer data over time, Neosurance is capable of identifying the right moment and the potential specific protection need for the single customer, who can choose to activate the cover with a few easy taps on the screen: the right insurance product to the right person in the right place with the right tone of voice. We bring together Behavioral Sciences and Artificial Intelligence to empower people to enjoy safer and happier lives.
Our USP is that we use a personalized “push” notifications in order to propose insurance policies based on AI and this is what makes us different from our competitors (for example Trov) who use a “pull” approach. From an actuarial perspective, our push recommendation engine approach allows to avoid the “adverse selection” problem and to reduce the risk of fraud dramatically. We are utilizing machine learning, context-based filtering, and A/B testing to guarantee the quality of the underwriting and to improve the effectiveness of insurance sales.
We believe that one of our competitive advantages will be based on the knowledge of the database of customer profiles, behaviors and claims, well beyond the current “static buttons” to add insurance covers to the products sold through e-commerce apps and websites.
Our solution has been designed to minimize the number of push notifications and to maximize the sales of the insurance products thanks to our deep knowledge of the clients’ actual and potential needs and his or her habits/behavior. Once the customer has experienced a successful push-based insurance proposal he will become more prone to buy further policies also with in an on-demand approach – which is also supported by our technology.
The start-up was founded at the beginning of 2016 by Andrea Silvello – CEO & co-founder of Digital Tech with over 15 years of experience in strategic business consulting, and Dario Melpignano – co-founder of Neosperience, the leading digital customer experience platform.