Award Applications

Indie exists to level the playing fields in financial services. For anyone who can access the internet, we’ll create access to more opportunities to protect and create wealth by building products and experiences that surpass the ones usually only available to the rich.

Our first liberation movement - Reinventing Life Insurance:
Life insurance should, at the very least, be an anchor. It should give you the confidence to get on with life knowing the progress you’ve made for yourself and your family is secure should the proverbial poo hit the fan.

We set out to, at a minimum, provide young adults (millennials) access to the financial security that enables them to get on with life. So, we’ve created a product that gives you a world-class, fully underwritten, customised plan in under 10 minutes. But we didn't stop there.

Our Disruption: Don't just insure your life, create wealth.

Only Indie matches up to 100% of your monthly premium and puts it into an investment that generates wealth for your future. And it costs our users nothing!

Level up with every premium- Depending on your age, Indie matches up to 100% of your insurance premium into an investment. Every premium you pay goes towards your future.
Watch your investment grow - Your Bounty investment grows with your premiums with the market. Over the years, those monthly contributions really add up and so too does the growth.
Get 10% every 5 years - You can access 10% of your Bounty (with the growth) every 5 Years. Grab the cash and spoil yourself or, even better, leave it in your Bounty investment and let it grow even more.
Get all of it at age 70 - Your full Bounty, unlocks at age 70 - with years of growth. Use it as a retirement income booster, a downpayment on your dream car or holiday home.

Why the Industry should take note?
We’ve resolved the age-old category problem that Life insurance represents money the member never happily gets to spend. In the past it only benefited the unfortunate, the left-behind and the dead.
Indie has removed the compromise between wealth protection and wealth creation.

Product + Servicing superiority

Indie is life insurance for the internet generation. We’re a digital-first insurer. No paperwork, no call centres, no jargon and no people with briefcases. Just simple, smarter life insurance.

Much better insurance, at the best possible prices. We have combined vast historical data, modern actuarial technologies and medical expertise, and created a superior suite of modern insurance products unimpeded by technical legacy.

Flexible life insurance that adapts as your needs do. We give users the best for their budget and cover won't lapse for changing or missing up to 6 premiums.

Online, in no time. With Indie, you’ll be quoted and covered in under 10 minutes.

Real humans. Whenever you need them. Instantly chat online to a financial advisor if you need any support.

A better model for all :

We knew that if we built a superior value proposition, and were relentless in keeping our costs to an absolute minimum, we could create more value for our clients. And, the investment we create with every policy, is key to our superior proposition. This may sound counter-intuitive, but having an incredibly powerful value proposition (in the form of the investment and the experience), actually means that we will spend less money and effort overall to take our product to market. And this saving in costs, can be handed back to our clients in the form of this wealth-generating reward.
For the rich, the poor and even the younger.

Our user centric approach has meant we are successfully selling across the economic spectrum of South Africa, but even more significantly we are selling to a younger audience who has proven incredibly difficult to reach.

https://www.youtube.com/watch?v=Y_IQooJshuw
https://www.youtube.com/watch?v=3BWctm_JtwI