Dustin Yoder is a Life Insurance InsureTech entrepreneur with a passion for the next generation of insurance sales and policyholder engagement. An early InsurTech entrepreneur and the son of a top Silicon Valley insurance broker, Dustin was primed to make a splash in the insurance space since his high school days working at the family brokerage. In 2012, Dustin formed Sureify, which provides a full-stack platform for life insurance companies to digitally acquire, engage, & cross-sell. He is one of the few people who goes to sleep thinking about increasing persistency, and dreams of life insurance innovation. Dustin’s entire career focus has been on what a consumer wants and what a life insurer needs to innovate, engage and sustain.