AXA AFFIN Life Insurance
Contact person: Esther Chew
Email address: firstname.lastname@example.org
Contact number: +60163663953
Asia and ANZ
The Digital Insurer Insurance Innovation Award
Within the next 5 years, medical costs are expected to rise by 12.7%*. This may leave Malaysians, particularly millennials, ill-equipped to foot soaring medical bills, should they need hospitalization or surgery.
With this in mind and to ensure that millennials have ample protection as they take their first step towards independence, AXA AFFIN Life Insurance Berhad has launched Malaysia’s first-in-the-market online Medical Card to help millennials comprising young professionals and young families to be prepared for life’s surprises.
AXA eMedic offers a fast, easy and affordable Medical Card for Malaysians aged between 16 to 39 years for as low as RM37/month for coverage up to RM100,000 per year. This is renewable up to the age of 80. Three different plans are being offered with an annual limit of RM20,000, RM50,000 or RM100,000.
Exactly 2 months after eMedic was launched, a second phase was rolled out with the medical plan being extended to children. To ensure the sustainability of eMedic, a focus on newer segments is crucial. As the earlier focus was on millennials comprising of young families, it is only natural to roll out the extension of eMedic for children as the target proposition. The extension to provide medical coverage for expatriates and their families follow suit shortly.
Following the successful roll-out of different phases, AXA eMedic is now made available for Malaysians and non-Malaysians (residing in Malaysia) aged as young as 15 days – 39 years old. The price remains affordable and competitive from as low as RM32/month.
With the advancement of new technology, millennials prefer immediacy and convenience as they spend 3.8 hours** a day on their mobile for either social or work purposes. They prefer every day transactions online right from ordering food, shopping, to buying big ticket items. Now they can even purchase their medical cards online and also manage their claims online with the help of AXA eMedic.
Customers can now get a quote instantly and sign up for a plan within 5 minutes via eMedic on www.AXAeMedic.com. AXA eMedic is easy and direct, and requires no medical check-up by providing instant approval. With some of the competitors asking 20 health declaration questions, AXA AFFIN has skewed it down to only 3 questions to provide customers a full seamless digital experience. When in doubt, customers can always #AskMichelle – an online assistant who is ready to take on any inquiries or assist customers in making a purchase.
Upon successful purchase, customers will receive a confirmation email immediately attached with their e-medical card. The policy documents with first time login details will be e-mailed over within 3 working days. Upon receiving the policy documents, customers are required to visit www.myaxahealth.com or download AXA’s MyHealthPortal app from the App store to sign up for an account and access to their e-Medical card. The e-Medical card will always be available in the app account. Customers can also refer to the app for their hospitalization benefits or manage their claims at their fingertips.
With the help of some key esteemed partners, AXA AFFIN can offer its customers a unique health eco-system. The product is also made available at several platforms. 11 million Digi (Malaysia’s largest telecommunications network) customers can purchase AXA eMedic through MyDigi App. (https://new.digi.com.my/home) Furthermore, the product is available via financial aggregators like PolicyStreet, RinggitPlus, iMoney and iBanding.
In keeping customers’ health and wellness in mind, AXA AFFIN is partnering with BookDoc (www.bookdoc.com) and Naluri (www.naluri.life). All customers will be offered access to BookDoc, a health rewards platform that will incentivise healthy living and provide access for customers to search and make appointments with specialist doctors. For professional coaching and rehabilitative psychological support, AXA AFFIN have also partnered with Naluri, a platform with a range of professional psychologists to help our customers achieve the healthy lifestyle they deserve. First 1,000 customers will be offered a free 1-month membership on Naluri and a free 1-year membership on BookDoc.
With the comprehensive proposition offered through an array of partners, AXA AFFIN believes in not only selling a medical card but also offering a lifestyle proposition for the millennials to live healthily and to be supported financially and psychologically when a medical emergency strikes them.
With the launch of eMedic, AXA AFFIN Life now offers term life, health insurance and cancer cover online and these positions AXA AFFIN as one of the pioneers in digital disruption in Malaysia.
The launch of AXA eMedic has generated approximately 60 media mentions and counting with a PR value worth RM2.5 million. An appendix may be provided upon request.
*The Edge: http://www.theedgemarkets.com/article/malaysias-medical-inflation-doubledigit-pace
**Live At PC: https://liveatpc.com/malaysian-millennials-spend-27-hours-a-week-on-their-phones/